Mumbai: The Pakistan government has decided to boycott the match against India in the ICC T20 World Cup cricket tournament, scheduled to begin on 7 February. This decision has also increased the challenges for the International Cricket Council (ICC), as the India–Pakistan clash generates the highest revenue due to its immense global appeal and excitement.
According to a report, this single match was expected to generate nearly 500 million US dollars (approximately ₹4,500 crore) in revenue. This includes income from broadcasting rights, advertising, sponsorships, and ticket sales. No other cricket match in the world generates such a high level of earnings.
As a result, if the match does not take place, both the Indian and Pakistani cricket boards are likely to incur losses of around ₹200 crore each. This estimated loss also includes revenue from television and digital broadcasting platforms.
